Know what’s working—and why. DSM Digital Solutions turns your social data into clear decisions. We provide reporting and insights for small businesses, schools, boutiques, and service providers across Des Moines and Central Iowa.
Why Reporting Matters
Good content is only half the story. The other half is learning from performance and improving week after week.
What you gain:
- Clarity on which posts, formats, and messages drive results
- A simple dashboard tied to real business goals
- Action steps so you know exactly what to do next
What’s Included
Monthly Reporting (Standard)
- Executive Summary (1 page): highlights, risks, and “do-next” actions
- KPI Dashboard: reach, engagement, saves/shares, profile actions, site clicks
- Content Breakdown: top posts, formats, content pillars, posting times
- Audience Snapshot: growth, location (Des Moines focus), demographics
- Next-Month Plan: tests, themes, and priority content
Quarterly Deep-Dive (Pro)
- Trend analysis and quarter-over-quarter benchmarks
- Funnel view from post → profile action → website session → inquiry
- Campaign recap (seasonal events, launches, promotions)
- Strategic roadmap for the next quarter
Data Sources We Integrate
- Instagram & Facebook Insights
- Meta Ads Manager (if running paid)
- TikTok, LinkedIn, YouTube Shorts (optional)
- Email platform metrics (optional)
KPIs We Track (and Why)
- Reach & Impressions: awareness in your local market
- Engagement Rate (by reach): content quality and relevance
- Saves & Shares: intent and word-of-mouth signals
- Profile Actions: website taps, directions, messages
- Website Sessions from Social (GA4): real traffic, not guesses
- Conversion Events: form fills, calls, bookings (where available)
- Cost per Result (Ads): efficiency and ROI on paid social
Insights → Action (Examples)
- People-first visuals drove 2× more saves than product-only posts → double down on team and behind-the-scenes content.
- Carousels outperformed single images for education topics → convert tips into swipe-through posts.
- Posting window Thu 7–9 PM produced 35% higher link clicks → shift calendar toward evening slots.
- Reels with captions-on increased completion rates → standardize motion captions on all short-form video.
Our Process
- Kickoff & Goals: define business outcomes and primary KPIs
- Connect Data: social accounts, GA4, and UTM conventions
- Report & Review: monthly summary + optional quarterly deep-dive
- Test & Learn: implement experiments and track impact
- Refine & Scale: keep what works, cut what doesn’t
Who We Serve
- Schools & Education (Montessori, private programs)
- Boutiques & Retail
- Service Providers (wellness, home, professional services)
- Restaurants & Hospitality
Local context matters. As a Des Moines-based agency, we benchmark against Midwest audiences and community-driven behavior.
FAQs
Can you connect to our existing analytics?
Yes—Meta, Tiktok, and common email tools.
Do you report on ad performance?
Absolutely. Add our Paid Social management for full-funnel reporting.
What if we just want an audit?
We offer one-time audits with a prioritized action plan.
How soon can reporting start?
Within 1–2 weeks, once accounts and tracking are connected.
Will you present results to our team?
Yes—monthly call or quarterly presentation, your choice.
Ready for Clear, Actionable Insights?
Let’s connect your data to your goals—and make every post count.
Based in Des Moines, Iowa